WTF is up with calories?

Weight loss is simple. Kind of. Sometimes. But not really. There is a lot of conflicting misinformation out there so we are going to give you the skinny, so to speak with a little FAQ and some helpful numbers and figures

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Rua Gilna
Part 1 - Consistency isn't sexy...

Same principles apply to weight loss. If you eat "clean" and within your calorie budget for the week Mon - Fri, then go batshit crazy at the weekend on either a "cheat day" or just a messy weekend, someone's wedding/birthday or whatever social event your significant other drags you to, can you reasonably expect to continue to lose weight? Afraid not - you might have taken the weekend off, but mathematics did not. 

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Rua Gilna
Why Diet Coke and Dieting Suck...

Millions of people every year embark on short term nutritional interventions, succeed for a couple of weeks and then crash and burn after little to moderate success. It becomes a predictable rhythm every January 1st after 3 cocktails too many and fervent promise to oneself on New Year’s Eve, before the looming beach vacation or even both.

“The definition of insanity is doing the same thing over and over again and expecting different results”

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Rua Gilna